Our Interview with Parfait Lingerie! (PART TWO)

Parfait is a brand our store loves to carry and customers love to wear! Their blog is full of fun stories and interviews like the one below; and inspired us to start a blog of our own! Last summer we were lucky enough to be featured, and we're so excited to share that interview with you in 4 parts.

Parfait: Why is it important for women to get a professional bra fitting?  

Christine: Women’s bodies never really stop changing and I feel that is the most important reason to come in at least once or twice a year for a professional fitting.  A woman may gain or lose weight, she may be pregnant or have just given birth, or had a procedure, or is going through puberty or menopause, or so many other factors, and all these things can affect the size and style of bra that would be best for her.  Sometimes a style she has been wearing for years is no longer right for her body.  A professional fitting can diagnose and fix any bra issues she has been having.

Parfait: What do you wish all women knew about lingerie and professional bra fitting?

Christine: The fitting is so much more than reading the numbers on the tape measure.  We are constantly astounded at the number of women who come in needing to learn how to put on and arrange themselves in a bra properly.  It always feels great to have women leave feeling like they’ve had a life changing experience just by getting a proper fit and learning the proper placement of the wires or how tight straps should be worn.  It’s also great to see the boost in confidence they get along with the new lingerie they take home.  I also wish that women didn’t get so caught up in what “size” they are.  We like to point out that they may end up in several different sizes depending on where something was manufactured and the style.

Parfait: You’re committed to offering a diverse range of styles and sizes for your customers. What do you look for when selecting new styles?

Christine: Each time someone comes in with an impossible list of bra traits that makes them a difficult sell we will make a note of what they want that we don’t have.   Then, when we shop for new styles we take a look at our customer “wish list” and see which wishes we can fill.  Some things it doesn’t make sense to carry, and others may be impossible to even create, but it does help us to pick new styles.


Image via Brazen Bras

Parfait: We love that you carry bras under $50. What are some of your favorite budget-friendly bras?

Christine: Well, Parfait is our favorite brand of lower priced but still good quality bras.  It seems to appeal to a wide range of women and they like that it is not too expensive to get two or to add the matching panty.

Parfait: What is the largest bra size you carry?

Christine: Currently the largest band size is 52 and the largest cup size is K.  The number of choices of styles varies with more choices in the more common sizes.

Parfait: What are your current best-selling bras?

Christine: The Parfait Aline is very popular right now, as is the Andorra by Panache.  The Panache sports bra is also popular.

Parfait: How many bras does a woman actually need in her lingerie wardrobe?

Christine: I would say a woman needs approximately 6 good bras in her lingerie wardrobe.  A t-shirt bra in beige & black; a strapless; a non-molded bra, a sports bra, and a date night pretty bra.

Image via Brazen Bras

Parfait: Some of us are shy about buying colored bras. What advice would you give to a woman who loves color, but isn’t sure how to incorporate it into her wardrobe?

Christine: Many times a bra in a fun color can be worn under anything that you would normally wear a black bra underneath. Why not have fun with color instead of wearing black all the time?

Parfait: What can you tell our readers about the bra fitting experience at Brazen Bras? 

Christine: All of our sales girls are trained to fit to the person.  We don’t just look at the tape measure. We take into consideration the customer’s preferences, their body concerns, and we are sensitive to their insecurities.  Our goal is to have to remind you to put your shirt back on before you leave.  Most times we succeed!  Overall, it is a fun experience and surprises our customers who come in expecting something less pleasant.

Parfait: We love that you offer appointments for bra fitting. How can we schedule an appointment?

Christine: Appointments are offered but not necessary unless you would like to come in when we’re not normally open.  Just give us a call at 732-333-0259 during business hours and we’ll arrange to have someone open up for you and you will essentially get your own private shopping day.  Another reason you might want to call for an appointment is if you have a specific fitter you’d like to work with.  If so, just give us a call at 732-333-0259 and we’ll let you know when your fitter is on schedule. You can also email us through the contact us button on our website and leave a phone number for us to call you.


Image via Brazen Bras

*UPDATE*

 Now you can schedule a bra fitting appointment on Facebook!

Christine Longette is the owner of Brazen Bras, a lingerie store in Freehold, New Jersey dedicated to helping women feel women feel beautiful and confident in lingerie.